Goal:
You need to clearly identify and define your ideal customer. This information will guide your product development, marketing, and advertising.
How-to:
- Identify the customer by their role
- Analyze - pains, dreams, goals, fears, demographics and psychographics
- Verify - talk to them, sell to them, ask, get in their head
- Finalize - perfectly picture the customer with the data collected
1 - Identify
- Get specific about their role.
- In a large market that is easy to reach
- In a market that has a clearly defined problem (the more urgent the better)
Examples:
- CS student with ML Specialisation
- Junior Developer -> WebFlow
- Gym & Fitness -> Men -> Power Trainers
- Junior Chefs -> French Cuisine