Goal:

Figuring out how to create the most impact and success by understanding how to best serve your ideal customer.

Find out the one key result you are going to give your customer

What are they going to achieve? What is the outcome? What is their return on investment? And then communicate that result to them.

<aside> <img src="/icons/anchor_blue.svg" alt="/icons/anchor_blue.svg" width="40px" /> Why Care?

You are building the formula that will allow you to get more focus, clarity, and structure while presenting clear value that results in customers wanting to buy from you.

• Critical for your business
• Set's you apart from the competition
• Positions you as the premium value in the market
• Allows for premium pricing and greater returns
• Dictates the development of products and services
• Makes all product, marketing & sales fall into place
• Makes sure you are starting the journey in the right direction
• It will form your sales message, marketing, ads, and irresistible offer </aside>

<aside> <img src="/icons/verified_blue.svg" alt="/icons/verified_blue.svg" width="40px" /> The key to your success is to ensure your customer clearly sees and receives an outcome that is much more valuable than their initial $3k investment

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How-to:

1. Discover QER
2. Ranking Results
3. Main Result
4. Secondary Result
5. Value Proposition Headline
6. Name your course