Goals:

What?

Figuring out what the most effective offer structure is

Why?

Achieving the right offer structure is not an easy process. It takes trial and error and there is no one-size-fits-all recipe. But we can usually get quite close to perfection using our experience.

Guidelines:

General price estimates (based on no backend business)

• Entry-level courses: $100-$1.500 (here we must consider CPA, ROAS)
• Pro-level courses: $1.500-$5.000
• Courses for corporate/institutions: $5.000-$50.000+

Methods to estimate our value & pricing more precisely:

General questions:

1. Young audience (<25) → lower price
2. Mature audience (25+) → higher price