Goals:

This is where you’ll figure out what your audience will pay for.

This is where you’ll make sure that when you launch, you know people will buy. We cannot just operate on assumptions, partial data points, and guesswork.

So to make sure we are moving in the right direction and to avoid heavy losses, we test our thesis, the offer, and the result we promise to deliver to a small live test audience.

Now, pre-selling does not mean you have to approach your audience with an offer out of the blue and hope for the best.

Core Principles:

Validation & Iteration

POP - Profitable Offer Prototype

• cashflow
• confidence
• client results

Why is this so important?