Goal:
You need to take all your information in your mind and in the world to extract the specific steps that are going to be the vehicle to reaching your customer's dream state.
How-to:
- Preparation
- Brain Dump
- Using AI
1 - Preparation
- Take a notebook or a doc or Exalidraw
- Use whatever works for you to get creative and let it flow
- Make sure your system allows for edits movements etc
- Remember you are trying to organize your ideas into a clear system
2 - Brain Dump
People have already walked the walk. Those are all cues for what you can include
- Make a master list of all the topics your product could solve for customers
- Use info from steps 1 and 2 for your ‘values’ and ‘avatar’ to get started
- Group any topics that fit/relate together to form a hierarchy-type structure